Website case study

Lead Pulse Ads — Conversion-First Website for a Multichannel Lead Generation Agency

A conversion-engineered website for an agency that sells conversions

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Lead Pulse Ads — Conversion-First Website for a Multichannel Lead Generation Agency

Languages supported (EN/FR)

Industry-specific landing pages

Country regions served (UK & CH)

4 wks

Brief to launch

Project details

Client: Lead Pulse Ads
Industry: Marketing & Lead Generation
Timeline: 4 weeks
Services: Web Design, Web Development, Multilingual Setup, CRM Integration, Conversion Optimisation, Tracking & Analytics

The challenge

What we walked into.

Lead Pulse Ads is a paid media agency operating across the UK and Switzerland, specialising in lead generation for service businesses — gyms and personal trainers, dental and cosmetic clinics, real estate, healthcare, and legal services. The team had years of experience running multichannel campaigns, a clear differentiator (no long-term contracts, full asset ownership, AI-powered multichannel approach), and an existing CRM stack built on GoHighLevel / LeadConnector.

What they didn't have was a website that did their offer justice.

For an agency whose entire pitch is "we generate high-quality leads and turn them into customers," the website itself had to be a working demonstration of that promise. Cold traffic from Meta and Google ads needed to land somewhere that immediately built trust, communicated authority, segmented prospects by industry, and pushed them toward a single action: book a free consultation.

The build had to handle several real-world constraints simultaneously — bilingual support for English and French-speaking Swiss prospects, industry-specific landing pages that could be linked directly from segmented ad campaigns, deep integration with their LeadConnector CRM (so every form submission flowed straight into their pipeline without duct-tape), correctly configured Google Tag Manager and Meta Pixel for paid-media attribution, and a UK + Swiss dual-region presence with localised contact details. All of this on a fast, mobile-first site that wouldn't tank their own ad campaigns with poor Core Web Vitals.

Our solution

What we shipped.

We built Lead Pulse Ads a fully custom WordPress site engineered around a single business outcome: turn paid traffic into booked consultations.

The homepage opens with a clear value proposition ("Scale Your Business with a Steady Stream of High-Quality Leads") and frontloads the agency's three biggest objection-handlers — flexible monthly contracts, full asset ownership, and a DIY playbook handed over after engagement. From there, the page walks visitors through service capabilities (Meta paid ads, Google PPC, CRM pipeline management, automated customer messaging), the agency's communication cadence (24/7 SMS support, midweek strategy reviews, weekly performance reports), real client results, social proof from named clients (HostUpLift, Blackden Consulting), and an embedded booking form — all flowing toward the same "Book a free consultation" CTA repeated at every decision point.

We built two industry-specific landing pages — one for gyms and personal trainers, another for dental and cosmetic clinics — so the team could run segmented ad campaigns directly to messaging tailored to each vertical, instead of dropping cold traffic onto a generic homepage.

The site is fully bilingual (English and French) using TranslatePress, with a flag-based language switcher in the navigation. Both phone numbers — UK and Switzerland — sit in the header, and contact details are localised throughout the footer.

For the booking flow, we integrated the agency's existing LeadConnector / GoHighLevel form widget directly into the site, so consultation requests flow into their CRM pipeline the moment a prospect submits — no Zapier middleman, no manual export, no lost leads. Google Tag Manager and the Meta Pixel are wired in correctly so that every campaign they run has clean conversion attribution from day one.

The whole site is built on WordPress with Elementor as the visual layer, optimised for mobile (where most paid traffic lands), and structured for performance so that the agency's own ad spend isn't being eroded by slow page loads on the destination they're sending traffic to.

The Brand Challenge

Lead Pulse Ads is a paid media agency built around a clear thesis: most service businesses are sold expensive, long-term marketing retainers that overpromise and underdeliver. Their counter-offer is the opposite — flexible monthly contracts, full ownership of every campaign asset, transparent reporting, and a DIY playbook handed over so clients can run things themselves if they ever want to walk away.

Operating across the UK and Switzerland, the agency works with gyms and personal trainers, dental and cosmetic clinics, real estate firms, healthcare practices, and legal services. Their existing tech stack runs on GoHighLevel / LeadConnector for CRM and pipeline management.

The challenge was building a website that could do three things at once: act as a high-converting destination for the cold paid traffic the agency runs for itself, segment prospects by industry so ad campaigns could land on tailored messaging instead of a generic homepage, and serve a bilingual audience across two countries — without compromising on speed, design, or CRM integration.

What We Built

A Conversion-First Homepage

The homepage is structured as a deliberate conversion funnel rather than a brochure. The hero section opens with a focused value proposition and immediately surfaces the three biggest objections prospects bring to a lead generation agency: are you locked in, who owns the work, and will you actually deliver. Each objection gets its own bullet — flexible monthly contracts, full ownership of every campaign asset, conversion-driven partnerships, and a DIY-ready playbook handed over after engagement.

From there, visitors move through a services grid (Meta paid advertising, Google PPC, CRM pipeline management, automated customer messaging), a “how we keep you informed” section that demonstrates communication cadence (24/7 SMS support, midweek strategy reviews, seamless CRM pipeline visibility, weekly performance reports), a results section featuring named client outcomes, an About block establishing the team’s credentials, and a “What Sets Us Apart” section that consolidates the differentiators.

The “Book a free consultation” CTA repeats at every natural decision point — after the value proposition, after services, after results, and as the final action on the page.

Industry-Specific Landing Pages

We built two dedicated industry landing pages so paid campaigns could be segmented at the ad level:

Gyms & Personal Trainers — tailored messaging for fitness operators, with industry-relevant pain points and proof.
Dental & Cosmetic Clinics — positioning, language, and trust signals built specifically for clinic decision-makers.

This means the team can run segmented Meta and Google campaigns straight to messaging that speaks to a specific audience, rather than burning ad spend driving cold traffic to a generic homepage.

Bilingual Setup (English & French)

To serve the agency’s Swiss prospects, the entire site is fully bilingual using TranslatePress. A flag-based language switcher (UK / FR) sits in the main navigation, and translated content carries across every page — homepage, industry pages, About, and the booking flow. Both UK and Swiss phone numbers are visible in the header so prospects can call the closest region directly.

LeadConnector / GoHighLevel CRM Integration

Rather than running a generic WordPress contact form and patching it into the CRM with Zapier, we embedded the agency’s native LeadConnector form widget directly into the site. Every consultation request flows straight into their GoHighLevel pipeline the moment it’s submitted, with no middleware, no delay, and no lost leads.

Tracking, Attribution & Analytics

Because the entire business model relies on running paid traffic, the tracking layer had to be airtight from day one. We installed and configured Google Tag Manager and the Meta Pixel correctly across the site, so every campaign the agency runs has clean conversion attribution. Form submissions, button clicks, and key page views are all tracked, giving the team real visibility into which channels and creatives are actually producing pipeline.

Trust & Social Proof

For an agency selling lead generation, the website itself has to feel credible at first glance. We built that through a results section showcasing measurable client outcomes, two named-client testimonials with real titles and companies (HostUpLift and Blackden Consulting), prominent display of dual UK + Swiss contact information, and a clean visual treatment that signals “established agency” rather than “freelancer side project.”

Technical Details

Platform: WordPress + Elementor
Multilingual: TranslatePress (English / French)
CRM: Native LeadConnector / GoHighLevel form integration
Tracking: Google Tag Manager + Meta Pixel, fully configured
Industry pages: Dedicated landing pages for Gyms / PTs and Dental / Cosmetic Clinics
Booking: Embedded consultation booking flow
Regional setup: UK and Swiss phone numbers, localised footer details
Performance: Mobile-first build, optimised for Core Web Vitals
SEO: Clean meta structure, schema markup, hreflang for multilingual content

The Outcome

Lead Pulse Ads launched with a website that functions as the foundation of their entire paid media strategy — not just a digital business card. Cold traffic from Meta and Google ads now lands on industry-specific pages with tailored messaging, prospects can self-serve in either English or French, and every consultation request flows directly into their existing CRM pipeline.

The site is fast, mobile-first, and conversion-engineered, which means the agency’s own ad spend isn’t being eroded by slow page loads or leaky funnels. It’s built to scale — as Lead Pulse adds new industry verticals or expands into additional regions, the architecture supports it without a rebuild.

For an agency whose entire pitch is “we deliver real, measurable results,” the website finally matches the promise.

We needed a website that could turn our traffic into real customers, and SiteDiv delivered from day one. They made everything simple and effective, the pages are clear, the multilingual setup helps us reach more people, and the CRM keeps every lead organized. Yeah brosky, now our visitors don’t just land on the site, they actually take action, and that’s what matters. :)

Lead Pulse Ads Paid Media Agency, UK & Switzerland

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